TikTok is introducing a updated setting that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a surge in AI-generated material, fueled by recent content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising content creators on a popular video site only show content made by AI. A significant portion of this content is deemed low-quality AI content, a term for inferior, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, including digital art to educational videos, and we want to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a company executive.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its app tagged as AI-generated. In total, in excess of 100 m media items are added to the platform daily, making AI-generated material a relatively small portion of its complete catalog.
User Control Features
Members will be able to reduce or increase the amount of AI-generated videos they see by using the topic control option in the app and selecting the AI content topic. Other topics that are already be adjusted under the tool include politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules require content makers to tag convincing AI-made content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
In addition, the app will now attach an AI-generated watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a two million dollar educational fund for experts and organizations to create educational content about responsible artificial intelligence. This project will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
The platform has defended its moderation strategy, following debate over intentions to lay off hundreds of review team members in the UK. The company is expected to reduce 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content before it is viewed by staff. The company stated a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a lot of the machine support is proving valuable work at speed.”
